<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[JayB Log]]></title><description><![CDATA[Product Builder. Former crypto founder & CEO, with a background in engineering and smart contract/protocol auditing. Recently shut it down.

Now rebuilding solo—testing ideas, chasing product-market fit, and sharing what actually works (and what doesn’t).]]></description><link>https://blog.jaybkim.com</link><image><url>https://substackcdn.com/image/fetch/$s_!f1ZX!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F358f2618-7b7b-454f-9810-f0810c84cc1c_1024x1024.png</url><title>JayB Log</title><link>https://blog.jaybkim.com</link></image><generator>Substack</generator><lastBuildDate>Sun, 26 Apr 2026 09:52:07 GMT</lastBuildDate><atom:link href="https://blog.jaybkim.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[JayB]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[jaybxyz@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[jaybxyz@substack.com]]></itunes:email><itunes:name><![CDATA[JayB]]></itunes:name></itunes:owner><itunes:author><![CDATA[JayB]]></itunes:author><googleplay:owner><![CDATA[jaybxyz@substack.com]]></googleplay:owner><googleplay:email><![CDATA[jaybxyz@substack.com]]></googleplay:email><googleplay:author><![CDATA[JayB]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[The Founder's Crossroads: When Doubt Creeps In]]></title><description><![CDATA[Hard-Earned Lessons from My Crypto Founder Journey]]></description><link>https://blog.jaybkim.com/p/the-founders-crossroads-when-doubt</link><guid isPermaLink="false">https://blog.jaybkim.com/p/the-founders-crossroads-when-doubt</guid><dc:creator><![CDATA[JayB]]></dc:creator><pubDate>Wed, 09 Jul 2025 13:02:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!p6Ed!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!p6Ed!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!p6Ed!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 424w, https://substackcdn.com/image/fetch/$s_!p6Ed!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 848w, https://substackcdn.com/image/fetch/$s_!p6Ed!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 1272w, https://substackcdn.com/image/fetch/$s_!p6Ed!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!p6Ed!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png" width="1232" height="928" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:928,&quot;width&quot;:1232,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:1474158,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.jaybkim.com/i/167779014?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!p6Ed!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 424w, https://substackcdn.com/image/fetch/$s_!p6Ed!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 848w, https://substackcdn.com/image/fetch/$s_!p6Ed!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 1272w, https://substackcdn.com/image/fetch/$s_!p6Ed!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9f63e96f-8e31-4315-85f7-79aac8f4a38a_1232x928.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p>Being a founder is definitely a wild ride. Honestly, coming from an engineering background, I wasn't ready for everything that comes with building a company. It demands a lot of critical thinking, high-stakes decision-making, leadership, and, most importantly, communication skills<strong>.</strong> </p><p>Lately, I've been wrestling with some tough decisions, and <strong>the feeling of questioning my own decisions</strong> has been incredibly stressful. It's especially hard when I'm surrounded by so much conflicting advice, and I've talked to a lot of people only to find <strong>there's no single "right" answer</strong>. This is a common experience for founders, and I keep reminding myself that feeling this exhausted and stressed while navigating such big unknowns is completely normal, though I have to say, it's really tough.</p><p>For fellow founders who might be going through a similar situation, or anyone considering the leap into founding, these are some <strong>hard-earned lessons</strong> I've learned recently, and I hope this helps.</p><h1>Hard-Earned Lessons</h1><h3>Lesson #1: Trust Your Gut (and Verify)</h3><p>This is something many of us know intellectually, but it hits harder when you're in the thick of it: almost everyone's advice is shaped by their own interests&#8212;their "bag." This makes it incredibly tough to figure out who to truly believe, and you can easily get lost in the noise. Most people will offer advice based on their own experiences and self-interest, and honestly, that's just the way it is. While there might be a few genuinely helpful folks who can provide truly genuine advice, thinking from your shoes, it's wise not to expect pure, unbiased wisdom or insights from anyone.</p><h3>Lesson #2: Seek the Right Advisors</h3><p>I've realized how crucial it is to get advice from people who've actually been in the trenches. What you're looking for needs to be very specific: seek out those who've walked a similar path. It just doesn't make sense to get advice on these specific concerns or challenges from someone who has zero experience. Their perspective simply won't align with the reality of the situation you're facing.</p><h3>Lesson #3: Think for Yourself</h3><p>Ultimately, the responsibility rests with you, the founder. You need to gather all the information and insights you can, then filter it through your own understanding, and decide what makes the most sense for the company. It really boils down to <strong>asking the right questions</strong> and learning <em>how</em> to ask them effectively, not just to others, but to yourself, too.</p><h1><strong>Trust Your Own Path and Learn</strong></h1><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!C4o2!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd01d1ac3-e034-4272-b006-e9211ad693ba_1232x928.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!C4o2!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd01d1ac3-e034-4272-b006-e9211ad693ba_1232x928.png 424w, 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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Building a company stretches you in ways you never imagine, and the struggle is real. It is a wild and often lonely journey. These lessons, forged in the fires of decision-making and conflicting advice, were my recent anchors. <strong>They're a powerful reminder that</strong> <strong>while outside input is valuable, the ultimate responsibility and the deepest insights should come from </strong><em><strong>you</strong></em>.</p><p>My hope in sharing this is that it resonates with you, whether you're deep in the trenches or just considering the leap. The path isn't easy, but by grounding ourselves in these principles, we can face the unknowns with greater clarity and confidence. If you're out there wrestling with similar crossroads, remember you're not alone.</p><p>What's one lesson that has profoundly shaped your founder experience? </p><p>I'd love to hear your thoughts!</p>]]></content:encoded></item></channel></rss>