Hey, there!

Welcome to my space. I’m JayB.

I spent years in the trenches of crypto and Web3 as a founder of a DeFi protocol, building a team, raising capital, and learning what it takes to go zero to one in a fast-moving industry.

Now I’m starting over. This time—smaller, leaner, faster, and building with AI.

This is where I think out loud and document my journey into solopreneurship: testing ideas, validating demand, shipping MVPs, and building things people are actually willing to pay for. I’ll share what works (and what doesn’t).

No fluff, no vanity metrics. Just the real process.

Follow along if you’re on a similar path, or just curious what it looks like to rebuild from scratch.